When truth comes out in wash (S/R #2)

In Dow's (2008) article entitled "When truth comes out in wash," he points out that some companies' greenwashing is actually different from the truth. He argues that steam washers of LG electronics are not saving money when we use this product. He states that the LG washer-dryer practically needs more water. Next, he discusses that even though they know that information is different, companies still advertise like they are green. Last, he explains that there is also a problem which that consumers don’t carefully select products. In conclusion, the author states that people need a new certifiable method like commercial regulation.

It is clear that greenwashing is controversial issue today. And many products are developing. However, this article talks about some companies not telling the truth about energy efficiency. The author’s opinion is a good solution. So, they need to make commercial regulation for consumer’s assurance about product.

First, the author states that LG washer-dryer’s condenser was not truly energy efficient. For the most part, people believe a producer’s claim about its condenser before they decide to buy the producer. That is because people can’t do justice to those products; to put it another way, they can’t certify whether the product is correctly the same as a condenser or not. So people just depend on the company’s explanation. It is kind of unfair and they have to have right to know what is true.

Second, the author stressed that multinational companies are falsely advertising from international countries. He mentioned Saab, which is one of the car companies in France, and which advertised falsehoods like “every car is green” in Australia. They might try to get hook in buying or to induce interesting. The author said it is kind of global marketing strategies. Actually, it makes people regard the advertisement as true. People became suffers because of some hook word.

Finally, the author explains that consumers are realizing that green products are false. So, the article said that surveyors of consumers answered that they need to change their buying behavior. But the article tells us that companies are going to change their strategy when consumers change. Accordingly, consumers need o think carefully when they are interested in some product or should make a safety document.

In conclusion, there is lot of fiction in advertisement now. Many companies’ advertisements tempt consumers by unsure information. The last parts of the article give a good example of making labels such as improved product. We don’t know if that idea is associated with a stable product, but people can’t just be deceived. Also, government needs to fight those companies behavior, not just le them steal money.

Reference

Dow, S. (2008, January 23). When truth comes out in wash. Sydney Morning Herald. Retrieved March 26, 2008, from LexisNexis